Thursday, 9 April 2015

Akshaya Tritiya


      The auspicious day of Akshaya Tritiya is on 21st April 2015 and there already seems to be festivities everywhere. So, if you are clueless about what’s so special about this day, we’ve got all the information you need.
What is Akshaya Tritiya?
       Akshaya Tritiya is that time of the year where both Hindus and Jains welcome prosperity and good luck into their lives. It is also the birthday of Lord Parasurama, the sixth incarnation of the Lord Vishnu. It is celebrated on the third day of ShuklaPaksha (bright fortnight) of the Hindu month of Vaisakha.
Auspicious Day
       On this day, both the Sun and the Moon are in exaltation; they are on the heights of their brightness. This happens only once a year and hence considered most auspicious.You don’t require any “muhurta” or good time to begin new ventures as the entire day is considered auspicious. Akshaya means “never diminishing” and so it is believed that any venture commenced or gold boughton this day, will bring everlasting prosperity and good fortune.
Celebrations during Akshaya Tritiya
       People celebrate Akshaya Tritiya with various rituals. Lord Vishnu and Goddess Lakshmi are venerated on this day and Akshaya Tritiya pujas are performed at home. Sacred animals like elephants, horses and cows are also worshipped on this day followed by the pujas.
People usually start new businesses or plan long journeys on this day as it said to become more fruitful. It is also considered a special day to get married. Most people believe in performing charity on Akshaya Tritiya as it is bound to be rewarding.



What to buy on Akshaya Tritiya
  •       The most popular activity on this day is purchasing gold. Buying gold on Akshaya Tritiya is said to bring good luck and prosperity. From buying gold coins to gold jewellery, people invest on gold and welcome fortune into their lives.
  •       Buying cars or homes is also considered auspicious on this day.
Legends about Akshaya Tritiya
There are various fascinating legends related to Akshaya Tritiya. 
  •       It is believed that on this day, VedVyasa along with Lord Ganesha started writing Mahabharata. Another myth related to the Mahabharata is that on Akshaya Tritiya, Pandavas were gifted an “AkshayPatra” by Lord Krishna, the bowl which never runs out of food. 
  •           The Krishna-Sudama Legend is probably one of the most significant. On this day, Sudama visited his friend Krishna requesting for some financial help.  Krishna welcomed Sudama benevolently. Having nothing to offer Krishna than a pouch of Poha (beaten rice), Sudama presented the bag with utter shame. However, Krishna whole-heartedly accepted his gift and relished having it. Sudama could no longer ask for anything else and returned home empty-handed. On his return, Sudama found his hut transformed into a royal palace and his family standing in royal clothes. He then realized that it was a boon given by Lord Krishna who gave Sudama more than what he had asked for.
So, welcome prosperity and good fortune into your life on this Akshaya Tritiya with Aurobliss.com’s “Double the Luck” offer where you bring home good luck and get a free Lakshmi Gold Coin on every purchase.

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